Who Will Save Print?

by jcockrell on September 3, 2010

in Printing Intelligence

Great space has been given online and offline recently to tout the newest digital killer-app – a new e-reader which shall remain nameless – as the savior for the magazine industry. No more must we worry about how our ever-expanding arsenal of digital devices will destroy magazines; this one can help save them. So imagine [...]

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A New Reality … Augmented

by jcockrell on September 2, 2010

in Printing Intelligence

As we look back at 2009, a technology milestone for the printing, media, and marketing communications, as well as education industries, may be the rise of augmented reality. Augmented reality is a field of computer science that involves combining the physical world with an interactive, three-dimensional virtual world. This may be a new term to [...]

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Want to Reduce Your Carbon Footprint? PRINT!

by jcockrell August 31, 2010 Printing Intelligence

Electronic gadgets and equipment are made from material extracted from the earth that cannot be recovered or replaced. Consumer electronics are now regarded as the largest contributor to the waste stream. On the other hand, paper is made from wood fiber – one of the most renewable resources available. Souce: Neenah Paper (every scrap of [...]

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The Power of Print

by jcockrell August 26, 2010 Printing Intelligence

Print seems to be taking a hit in the past few years with an increasing emphasis on electronic communication as the wave of the future. But, while all forms of communication are essential in any advertising campaign, print still plays a vital role. According to Bob Cronin, Managing Partner of The Open Approach, “Print has [...]

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Creating Value With Personalized URLs

by jcockrell August 24, 2010 Printing Intelligence

Personalized URL (Purl) Strategy Guide View more presentations from Fuse CrossMedia.

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Looks Like Pink Is Our Adopted Color!

by jcockrell August 19, 2010 Printing Intelligence

The lips have been sealed for a while now but it’s time to celebrate. This week, Cockrell Enovation began construction on upstairs space for our new mates: Polka Dot Design. Official this month, Cockrell Enovation acquired the assets of Polka Dot Design, increasing its presence in the web-to-print and e-commerce market and gaining a significant [...]

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